Sun, sea and fun … and much more!

Riccione is a famous shopping site, thanks to its many shops, atelier and boutiques of every kind.

Connected to the new Promenade again, the main avenue of the "Pearl of Riccione," Viale Ceccarini, provides for all our visitors a wide choice of shops.

From clothing as the living room of refinement of the "Maison Ferretti" the revolutionary leaders of "Emporio Armani", from international shop "Massimo Rebecchi" to the latest creations of modern clothing of "D & G" and many others to the multitude of shops footwear, perfume and jewelry for large ladies who want to give a pleasant walk, try to spend only a moment to themselves.

For your children you’ll find recreation rooms, clothes shops or kid-accessories.

Viale Ceccarini, however, requires also a lot of energy to recover after a day's shopping spree in the beautiful bar for a drink with friends, delicious ice cream in or on the famous restaurants and luxury for those who love seafood, or who want to taste our typical dishes from Romagna hinterland.

Relaxing walks in the family for ice cream, a 'bath' with friends among the trendiest shops, witnessing one of the many social events taking place just down the avenue.

Don’t miss the new shopping center “Le Befane”, that with its 150 shops is one of the largest of the region Romagna or the outlets in San Marino.

For movie lovers, you can play movies and cartoons in the last two films screened at the most beautiful of the Riviera: one inside the shopping center "Le Befane" and a right in the heart of Viale Ceccarini "Multiplex Cinepalace Riccione".